NJShore Guide

Pool & Spa Show Guide

Your complete guide to the PSP Expo in Atlantic City. Best hotels near the convention center, tips for industry professionals, and everything you need for a productive show experience.

11,000+Attendees
400+Exhibitors
JanEvery Year
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Quick Facts

January

Last week typically

Tuesday-Thursday

11,000+

Industry Professionals

From across the Northeast

400+

Exhibitors

Largest NE show

Off-Season

Hotel Rates

Best deals of the year

What is the Pool & Spa Show?

The Pool & Spa Show (PSP Expo) is the Northeast's largest trade event for pool, spa, and outdoor living professionals. Each January, over 11,000 industry professionals gather at the Atlantic City Convention Center for three days of education, exhibits, and networking. The show kicks off the new season with the latest products, technologies, and business strategies for the pool and spa industry.

Organized by the Northeast Spa & Pool Association (NESPA), the Pool & Spa Show has been a January tradition for decades. It's timed perfectly—giving industry professionals a chance to see new products, attend training, and plan their season before the busy spring rush begins. The show has grown to become one of the largest pool industry events in the country.

Who Attends?

🏊Pool builders and contractors
🏊Pool service and maintenance professionals
🏊Spa and hot tub retailers
🏊Landscape designers
🏊Outdoor living professionals
🏊Pool supply distributors
🏊Industry manufacturers
🏊New business owners entering the industry

Where to Stay

January is the off-season in Atlantic City, which means excellent hotel rates. The Sheraton is connected directly to the convention center—ideal for the show. Casino hotels offer entertainment after show hours.

Pro tip: January hotel rates are the lowest of the year in Atlantic City. Treat yourself to a nicer room or an extra night—you have earned it!

Sheraton Atlantic City Convention Center Hotel

0 min (indoor)|$$
Connected to Convention CenterConference Rate Available

Connected to convention center. Industry group rates often available.

Indoor WalkwayNon-Gaming
Check Availability on Booking.com

Tropicana Atlantic City

10 min|$$

January rates are excellent value. The Quarter has dining and entertainment.

Casino
Check Availability on Booking.com

Hard Rock Hotel & Casino

8 min|$$$

Modern rooms, great for entertaining clients.

Casino
Check Availability on Booking.com

Caesars Atlantic City

12 min|$$$

Boardwalk location with upscale dining options.

Casino
Check Availability on Booking.com

Borgata Hotel Casino & Spa

Drive required|$$$$

Luxury option for client entertainment. Best spa in AC.

Casino
Check Availability on Booking.com

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January rates are the best of the year. Combine the show with casino entertainment.

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Show Schedule

The show typically spans three days with certification courses starting earlier. Check the official website for exact dates.

Monday (Pre-Show)

All DayCertification courses (CPO, etc.)
EveningEarly registration

Tuesday

8:00 AMEducational seminars begin
10:00 AMExhibit hall opens
5:00 PMExhibit hall closes
EveningNetworking reception

Wednesday

8:00 AMSeminars continue
10:00 AMExhibit hall opens
5:00 PMExhibit hall closes
EveningIndustry awards

Thursday

8:00 AMFinal seminars
10:00 AMExhibit hall opens
3:00 PMShow closes

What to Expect

  • Massive exhibit hall with 400+ exhibitors
  • Latest pool, spa, and outdoor living products
  • Educational seminars and workshops
  • Certification courses (CPO, APSP, etc.)
  • Business management sessions
  • New product showcase
  • Networking events
  • Manufacturer demonstrations

Getting to the Show

By Car

From North Jersey: Garden State Parkway South to Exit 38, then AC Expressway. January traffic is typically light. Many attendees drive from surrounding states—PA, NY, CT, MA.

By Train

NJ Transit Atlantic City Rail Line from Philadelphia. The AC Rail Terminal is about 1.5 miles from convention center—taxi or jitney recommended.

Parking

Convention center parking is $15-25/day. January hotel rates often include parking. Casino hotels typically offer free self-parking with player's card.

Where to Eat

Quick Lunch Near Convention

  • Coastal Craft (Sheraton) - convenient, good quality
  • Tanger Outlets food court - fast and close
  • The Walk - multiple quick options

Client/Team Dinner

  • Dock's Oyster House - classic AC seafood
  • Chart House - great for groups, marina views
  • Buddakan (Borgata) - impressive Asian fusion
  • Carmine's (Tropicana) - family-style Italian

Industry Networking

  • Hard Rock Cafe - casual, lively atmosphere
  • Irish Pub - low-key, good for conversation
  • Casino bars - late night accessibility

Insider Tips for Show Success

🏊Pre-register for seminars—popular sessions fill up fast.
🏊Walk the exhibit hall first, then revisit vendors of interest.
🏊Bring a rolling bag—you will collect a lot of literature and samples.
🏊Schedule vendor meetings in advance for serious business discussions.
🏊January AC hotel rates are some of the lowest of the year.
🏊The certification courses are excellent value if you need CPO credits.
🏊Network at evening events—that is where deals are often made.
🏊Check the new product showcase for emerging trends.
🏊Comfortable shoes are essential—the exhibit hall is massive.
🏊Connect the show to a casino getaway—January is slow and affordable.

Weather & What to Bring

January Weather

Late January in Atlantic City is cold—expect highs around 40°F and lows in the 20s. Wind off the ocean makes it feel colder. You'll be mostly indoors at the convention center, but dress warmly for walks between hotel and venue.

Packing List

  • Warm winter coat for outdoor walks
  • Comfortable walking shoes (exhibit floor is huge)
  • Business casual attire
  • Business cards (networking is key)
  • Notebook/tablet for seminar notes
  • Rolling bag for collecting literature
  • Layers for varying convention center temperatures

Frequently Asked Questions

Is the Pool & Spa Show open to the public?

No, the PSP Expo is a trade-only event for pool, spa, and outdoor living industry professionals. You must work in the industry or be a NESPA member to attend. This ensures quality networking and serious business discussions.

How much does it cost to attend?

Registration fees vary. NESPA members receive discounts. Early registration offers savings. Exhibit hall-only passes are less expensive than full seminar access. Certification courses have separate fees. Check the official website for current pricing.

Are there certification opportunities at the show?

Yes! The show offers various certification courses including CPO (Certified Pool Operator), service technician certifications, and APSP courses. These typically run before and during the show. Register early as they fill up.

Should I attend all three days?

It depends on your goals. Serious industry professionals often attend all three days—two for education and exhibits, one for deeper vendor meetings. If you're just browsing, one or two days may suffice. The exhibit hall is huge and takes time to cover properly.

Is January a good time to visit Atlantic City?

For a trade show, yes! January offers the lowest hotel rates of the year, no crowds, and easy parking. The casinos are fully operational. Just dress warmly—it's cold. Consider extending your trip for some affordable casino entertainment.

How do I maximize my time at the show?

Plan ahead: Review the seminar schedule and exhibitor list before arriving. Pre-register for sessions. Schedule vendor meetings. Bring comfortable shoes and a rolling bag. Focus on your goals—whether that's education, new products, or networking.

Related Guides

Have a Successful Show!

The Pool & Spa Show is the perfect way to kick off your season with new products, training, and connections. Take advantage of great January hotel rates and combine the show with some Atlantic City entertainment.

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